3 Sure-shot Ways You Can Build Customer Trust & Loyalty
Trust is the currency of business.
No trust = No transaction.
No transaction means you don’t have a business.
And then what’s the point of even doing whatever you do?
Just think for a moment…
Do you ever purchase anything if you don’t trust the brand first?
No, right?
How do you expect your customers to purchase anything from you… without building that trust first?
Exactly!
That’s why trust is very important in business.
So, let’s see 3 ways by which you can gain customer trust & loyalty.
If this is the first time you’re reading an article by me…
Hi, I’m Rahul Choudhary and I’m the founder of Beef Up Media, where we provide full-funnel marketing strategies and marketing/conversion consultation to businesses that want to elevate their brand and dominate their market.
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1// Customer experience >> Customer money
Most business owners focus on customers’ money.
Few focus on customer experience.
But how do you provide a fabulous customer experience?
Here are 5 ways how. ↴
- Customers (& Potential customers) should be able to reach you quickly + easily
- Respond promptly to customer inquiries and resolve any issues in a timely manner
- Make your customers feel heard and understood
- Resolve disputes fairly and transparently
- Follow up with customers after an issue has been resolved
Show them that you value your relationship with them.
Not just as a customer, but even before they become a customer.
2// Transparency
It’s more than just pretending to be “building in public”.
(Hot take: Most folks pretending to build in public are just doing that. Pretending!)
Be open and honest about your 4 Ps.
4 Ps?
Practices
Be clear about your practices and processes… give them the behind-the-scenes.
Policies
Clearly communicate your business’s policies.
This includes information about returns, refunds, shipping, privacy, etc.
Promises
Follow through on promises and deliver on commitments… never promise something you can’t deliver.
Products
If a product has any limitations or potential drawbacks, it’s best to be upfront about them.
Don’t just pretend to build in public and write a post every week on social media about building in public.
3// Social proof
Customer testimonials, positive reviews, etc. can be a powerful tool for building trust.
Sharing positive experiences from real customers has two benefits. ↓↓
- Boosts your credibility.
- Reassures potential customers that they’re making a good choice.
Moreover…
Humans think that if a large enough group holds a favorable opinion about a product/service, then it must be correct. (Bandwagon effect!)
Why not just use it to your advantage?
Conclusion
So, in a nutshell, here’s how you build customer trust. ↓↓
- Focusing on a fabulous customer experience
- Being transparent
- Using social proof
Are you doing all that?
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