5 Uncommon Marketing Lessons You Can Learn From My 5 Years in Marketing
My own journey in marketing started as a blogger.
Before that, I was just helping out my father in his business.
But once I failed to get into the engineering colleges of my choice, I dropped out of college.
Then I started looking for ways to make some money while I figured things out.
And hence, my first blog was created.
Fast forward 6 years later, and now I’m working with all sorts of clients.
Looking at my journey, I have realized that these lessons pretty much apply to every business out there.
And yet, not many marketers or entrepreneurs have any idea about these.
So now you can learn about them and get better than most.
If this is the first time you’re reading an article by me…
Hi, I’m Rahul Choudhary and I’m the founder of Beef Up Media, where we provide full-funnel marketing strategies and marketing/conversion consultation to businesses that want to elevate their brand and dominate their market.
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1// Growth Plateau is UNAVOIDABLE.
Consistent growth is a myth.
The sooner you realize this, the smoother your journey will be.
Your growth is going to get stagnant after a while… and you won’t be able to grow doing the same things anymore.
How do you tackle this?
- You’d need to be innovative.
- Focus on adaptation and reinvention with your marketing.
Try new things and keep adding to your marketing efforts.
2// Sell hard, Fail harder.
It’s not the 80s anymore and you aren’t a lousy car salesman.
Selling hard in your marketing is not an option anymore as consumer behavior has changed, thanks to the Internet.
The harder you sell, the more resistant your audience will be to buying.
How do you tackle this?
Create more touchpoints and give the right information at the right time.
Allow them to make the decisions on their own. (Just influence it!)
A full-funnel marketing strategy can help drastically with this. ↓
3// Gap in the market + Market in the gap
Many marketers and entrepreneurs focus too much on finding the gap in the market.
What they don’t focus on?
Not validating the market in the gap.
Hence their strategy fails.
So what do you do?
Do your due diligence and make sure there’s a decent market in the gap to capture.
Because differentiation without anyone to sell to is useless.
What’s the point of marketing in a gap in which there’s no audience?
4// Please the customer to keep the customer.
Marketing should not be stopped after the initial purchase from the customer.
Because let me tell you something.
It’s not the business that acquires most customers that survives in the long run.
It’s the business that KEEPS most customers.
What does that mean?
You have to please your customers in the best way possible.
Provide the best possible customer experience.
Market to your existing customers again and again.
Turn them into repeat buyers and brand advocates.
5// Hope for the best, Be prepared for the worst.
Humans are fickle creatures and their behavior is often very unpredictable.
You can have the best strategy in place and sometimes it won’t work.
Why?
Because that’s just how humans are.
A single inconvenience in the market can turn everything apart.
How do you tackle this?
Have contingencies in place.
Take care of every possible action a prospect can take and don’t leave any dead ends.
Cast a wider net, and capture more fish.
Final thoughts
As a wise man once said…
Learning from your own mistakes is good.
ALSO learning from the mistakes of others is better.
Be better.
So, here are the key takeaways:
- Be innovative and try new things with your marketing.
- Do not sell hard but rather create more touchpoints.
- Validate the market in the gap.
- Have the best customer experience and please the customer.
- Have contingencies in place. Don’t just rely on hope.
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