Growing a Client’s Email List From 335 to 2232 Subscribers in one month

And increasing their email engagement (Here’s how we did it)

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In October, we restarted our email marketing services. (and then entirely pivoted to email marketing)

This is how it went for one of the clients in one month + the things we did to make that happen.

If this is the first time you’re reading an article by me…

Hi, I’m Rahul Choudhary and I’m the founder of Beef Up Media, the go-to email marketing agency for Creators & SaaS businesses.

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Forms & Landing Pages

Before:

• Only one landing page
• Leading to a simple newsletter

Now:

• 3 different high-converting landing pages + 1 form
• 2 leading to irresistible lead magnets
• 1 optimised landing page with a clear USP for the newsletter

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Email Sequences

Before:

• No email sequence whatsoever
• Just a welcome email for newsletter subscribers

Now:

• We started testing a master email sequence
• This taps specifically into the ‘beliefs’ of the target audience

The result?

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Newsletter

Before:

• Just another random email in the inbox
• Low open and click rates
• Little to no replies

Now:

• Emails that subscribers look forward to
• Phenomenal open + click rates
• High engagement

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Things We Did To Make This Happen:

→ Customer research: Created the customer clarity sheet (Something we do for every client)

→ Mapped out the customer journey for their target customers

→ Generated irresistible lead magnet ideas based on the customer journey

→ Cleaned the list: Deleted around 150 cold subscribers

→ Started testing two lead magnets. Pushed volume on the one that performed the best.

→ Collected zero-party data to segment and hyper-personalise the emails

→ Added some personality and relevance to the emails

→ Worked on deliverability to increase email engagement

→ Clear and specific messaging right from the start to attract the right subscribers and minimise unsubscribes

→ Integrated email marketing with their whole marketing strategy

My Boring & Imperfect Email Marketing Strategy (That Outperforms the ‘Fancy’ Ones)

The Goal:

Their goal was to hit 5000 subscribers by the end of December. Then prime the audience for a launch in March.

The goal we have set is 8000 subscribers (based on their traffic) and we’re confident we’ll surpass it.

[Update] Here’s how it for the 2nd month:

How We Got 5011 New Email Subscribers For Our Client (in 2 Months)

Connect with me on LinkedIn and Twitter to be updated.

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