IERD Framework For Writing High-converting Email Copy
It’s based on logical progression and buying psychology.
Sending out email after email and getting minimal response is frustrating, isn’t it?
Here’s a disgustingly disappointing stat:
Only 20% of marketing emails get opened. And from those, a mere fraction of clicks. And a bunch of sales, if you’re lucky.
That’s not only disappointing. It’s a missed opportunity.
On the other hand, we have clients who get results like:
Here’s the hard truth:
Most emails fail because they’re not tailored. They’re generic, one-size-fits-all messages.
And guess what?
Your readers can easily tell.
Then, you’ll find a gooroo telling you to “just send more emails, bro”. (STFU)
It’s not about sending more emails. It’s about sending the right ones. The kind that speak directly to the reader’s needs, fears, and desires.
How do you craft such emails?
How do you craft emails that resonate, engage, and convert?
Use one of my time-tested frameworks.
⇢ The IERD framework
The reason why it works so well is because it’s based on logical progression and buying psychology.
Here’s how you can take advantage of it:
If this is the first time you’re reading an article by me…
Hi, I’m Rahul Choudhary and I’m the founder of Beef Up Media, the go-to email marketing agency for Creators & SaaS businesses.
IERD or Identify-Emphasise-Resolve-Direct Framework
The framework is very simple.
You divide your email into four sections:
1) Identify: How can you identify with the reader’s needs or desires to build rapport?
2) Emphasise: In what ways can you emphasise the importance of these needs or desires being met?
3) Resolve: How does your product or service resolve these needs or fulfils these desires?
Even better if you can add some social proof about how others have done the same using your solution.
4) Direct: What direct action can you instruct the reader to take to achieve resolution?
For example, Ask for a click to the sales page or for a reply.
The best part?
You don’t have to use this to write just sales emails. You can use it to write persuasive newsletters as well.
Here’s an Example
I used the exact framework this email as well.
I just tweaked it a bit to make it a better fit for the newsletter.
Here’s what I mean:
I intentionally didn’t use the “Direct” part in the email. But you totally can.
But can you see how smoothly the structure just flows?
Now, It’s Your Turn
Go ahead and give this framework a try in your next email campaign.
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