The 3 Cs of Marketing
The next marketing trend isn’t going to save you. This is.
You’ve been there, right?
157 Chrome tabs open on your screen.
Each shouting a different “surefire” approach to “skyrocketing” your growth.
Yet, your gut tells you otherwise.
Is this really the best way forward?
After almost 6 years in the game, I’ve seen too many business owners burn out. Just by chasing every new marketing trend.
The truth?
Most of these strategies have a short shelf life.
See… I’ve never been about having more. For me, it’s always about honing in on what truly matters.
What if I told you that you could declutter that mess? By focusing on just three pivotal elements instead.
Think of these as the compass points guiding every successful marketing campaign.
I call them the “Three Cs”.
These are time-tested pillars that can transform your marketing efforts. (Not a single person in the business world can say otherwise!)
What are these?
If this is the first time you’re reading an article by me…
Hi, I’m Rahul Choudhary and I’m the founder of Beef Up Media, the go-to email marketing agency for Solopreneurs & SaaS businesses.
🙋🏻♂️ The First C: Customer
The biggest trap I’ve seen business owners fall into is this:
They think they know their customer.
But in reality? They’re just scratching the surface.
Imagine going on a date and talking non-stop about your favourite soccer team. Then you find out your date couldn’t care less about soccer.
“Oops”
Now, apply this to your business.
If you don’t know what makes your customers tick, you’re basically talking soccer to someone who’s into astronomy.
And to find what makes your customers tick… You need to dive deep.
→ Build a Detailed Customer Profile
Why guess when you can know?
- Demographics: Think beyond numbers. How do cultural, regional, or age-related nuances affect their buying decisions?
- Deep psychographics: It’s not just about what they like but why they like it. This can reveal deep-rooted values and preferences.
- Challenges and pain points: Dive deeper. Everyone knows a busy mom needs quick meals, but maybe she also craves enjoying her guilty pleasures?
🎁 If you don’t have a clear understanding of your target customer yet… check out the Customer Clarity Kit (It’s FREE).
→ Continuous Feedback:
In terms of conversations, not interrogations.
Always seek feedback from your customers using either surveys or customer interviews.
- Open-ended questions: Let them speak. You’d be surprised what you can discover from a simple “Why did you choose us?” or “What nearly stopped you from buying?”
- Feedback loop: Act on feedback and let them know. Show your customers you don’t just hear, you listen.
→ The Value Proposition
Not what you sell, but how it changes ‘their’ world.
- Benefits, not features: Your product might have a great camera. But maybe, for your customer, it’s about capturing memories or building an online business.
- Speak their language: If they say they want “ease,” don’t offer them “efficiency.” There’s a subtle, yet powerful difference.
Here’s the golden nugget:
Your customers are evolving, and so should your understanding of them.
Make it a habit, a ritual. Always be curious about them. And they’ll reward you with loyalty.
Now let’s look at the next C.
✅ The Second C: Consistency
Alright, I’m about to take you into your past.
Remember the childhood joy of visiting grandma every summer?
(I still remember it very clearly. We have small mango farms in our hometown… and my best memory as a kid is planting mango trees with my grandfather and watching them grow with me each year. Needless to say… they’re taller than me now!)
Now… imagine walking into your grandma’s kitchen, eagerly anticipating her signature apple pie.. and what do you find?
Spaghetti!!
Nothing against spaghetti… but it’s not what you came for, right?
That’s how your audience feels when you’re inconsistent.
They come expecting apple pie (your brand message, tone, or style) and leave puzzled with a plate of spaghetti.
So, how do you stay consistent?
→ Plan ahead. Anticipate. Deliver.
- Themes and topics: Plan monthly themes or topics that resonate with your brand voice and your customer’s interests.
- Time-bound actions: Set specific days for brainstorming, creating, reviewing, and posting. Rinse and repeat.
→ Establish Brand Guidelines
Your brand’s holy text. Stick to it.
- Colours and fonts: These aren’t just visual elements. They evoke emotions. Make sure they’re evoking the right ones every time. There’s a reason my brand is red… because it’s all about passion and aggression! (in a good way!)
- Voice and tone: Whether you’re cheeky, formal, or friendly… ensure that voice echoes in every piece of content.
→ Regularly Review and Revise
Consistency isn’t about being static.
- Feedback is gold: Periodically check if your message is landing as intended. Adjust if needed. (This is the feedback loop we talked about above!)
- Stay updated: If your industry shifts, make sure your message does too. But always do it through the lens of your brand’s core values.
Here’s a secret:
The brands that shine brightest aren’t always the ones with the flashiest campaigns or the most viral content.
More often than not, they’re the brands that deliver what they promise, consistently.
💰 The Third C: Conversion
The #1 mistake business owners make with their marketing?
Starting with awareness campaigns.
Think about this for a moment:
Have you ever walked into a store, absolutely mesmerized by the decor, the ambience, the attentive staff, and yet… you walked out without buying a thing?
Yep, me too.
A perfect setting is great, but if your cash register isn’t ringing?
You don’t have a business.
It’s the same online as well.
Attracting visitors is just half the battle.
Getting them to take action? That’s the real game.
Instead of starting with building awareness, here’s the order you should be following for your marketing:
Conversion ⇒ Retention ⇒ Engagement ⇒ Awareness
Why?
Because once you have a system for the first two in place… the last two are just going to be like adding fuel to the fire.
But that fuel is just useless unless you have a well-oiled machine to utilise that energy.
💆🏻♂️ Keep in Mind
Every marketing challenge has its solution.
Sometimes, it’s just about:
- Seeing things from a fresh perspective
- Standing firm on tried-and-true principles
- And never losing sight of your human touch
And of course, never stop learning.
Found this article helpful?
👉🏻 Join The Email Fundamentals Newsletter for FREE. Learn how to build a solid email strategy, write better emails with unique strategic frameworks to win (+ keep) your customers. With only one power-packed email per week. Every Tuesday.
(No daily spam or jargon… just pure value!)
